Thursday, January 20, 2011

Vitaminwater's Nutrition Claims Misleading, Says UK Ad Group

Britain's ad regulator says Vitaminwater has too much sugar to be accurately described as nutritious and has ordered owner Coca-Cola to stop running advertisements carrying the claim.

The Advertising Standards Authority says Coca-Cola broke ad rules when it described its popular line of flavored water products as "delicious and nutritious," explaining that consumers wouldn't expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.

The Coca-Cola Co. won't face any further action as long as it doesn't run the ad again. Coca-Cola said Wednesday that it was disappointed by the ruling.

The U.S. soft drinks maker bought Glaceau, Vitaminwater's maker, for $4.1 billion in 2007.

SOURCE: Huffington Post