Friday, October 10, 2014

Whole Foods sued over homeopathic claims

Whole Foods Market, Inc., which operates a chain of supermarkets, is facing a class-action suit that challenges claims made for four of its "365 Be Well" brand homeopathic products: Cough Ease for Kids, Cough Ease (for adults), Flu Ease, and Arnica Montana 30C (claimed to relieve pain). 

Homeopathy is based on the notion that substances that can cause symptoms when administered in large amounts can cure diseases with these symptoms when administered in high dilutions. But the complaint charges that the supposed "active ingredients" have been diluted so much that they exert no effect on the body.